ABOUT US

Founded by Allison MacDougall aka Aloe

Hi, I’m Aloe, the founder of Aloe’s Closet!

I created my brand to help people feel comfortable in their own skin and clothes.

My biggest inspiration is my younger sister, Anna, who has a rare chromosome deletion that brings unique challenges to her daily life. Anna is a true light, inspiration, and brings joy to everyone she meets.

My mission is to spread that positivity and love through the clothes we offer. You’ll find plenty of “I love you” in sign language and our tagline, “Let’s Inspire Each Other,” woven throughout my designs—both inspired directly by Anna. I hope that every time you wear Aloe’s Closet, you share those same uplifting vibes with the world.

Fun Fact: My family has the ILY sign tattooed on us, and Anna makes us redraw it on her every day.

Thank you for shopping and welcome to the AC family! We’re so grateful to have you with us.

making a statement

Striving to make the Aloe's Closet family to feel like their best selves when they wear our clothes. We hope you are your most comfortable in our clothes and they encourage you to shine and stand out from the rest. We want to hear your feedback. Most importantly- what do you want to see next?

The story

Aloe's Closet was founded in 2015 by Allison MacDougall. What started as a fashion blog, has big dreams to revolutionize the fashion industry by empowering and inspiring others. 

Aloe's Closet was built from the ground up by a 22 year old, with no financial support, a full-time job, and a whole lot of passion. Your dreams will become your reality... as long as you put in the work. ;)

The first collection launched in September 2021, and almost sold out in 24 hours. Trust yourself and most importantly, never give up.